Dawn Robuck

The Communicated Story

It is my belief that our world is desperate for bold counternarratives! We need to hear stories of everyday heroes and heroines battling injustice and overcoming all the odds to win. These stories have the powerful potential to restore faith in our collective ability to rise to the challenges facing us.

The work that community nonprofits and social justice advocates are doing is vital.

And their stories are equally vital; these are the authentic and heartfelt narratives that form the everyday dialogue between our neighbors. They are stories of compassion and show us how everyday people are making a difference. Right where we live and work.

I support these groups by working with them to develop communication strategies and processes. I help them write their organizational narratives and learn to craft compelling stories that can be used across different platforms. A firm believer in storybanks I have spent a year researching how storybanks can be leveraged to support the development of a culture of storytelling. This is essential for engagement.

Sharing stories is fundamental to motivating social change. This is the belief grounds all of my work.