Jeff Muller

Crossroads Insights LLC

Jeff Muller is the Founder and Chief Strategist of Crossroads Insights, LLC, a consultancy that partners with NGOs, philanthropies, and other c3 and c4 nonprofits to provide strategic guidance at the nexus of philanthropy, communications, and creating the collaborative enterprise—all with the purpose of strengthening organizations for durable success.

For the past twenty years, Jeff has performed this work for organizations of all sizes, from small regional nonprofits to international NGOs. Much of this time has been spent helping build the relationships to raise hundreds of millions of dollars that support transformative programs across the United States and around the world.

Most recently, he was Senior Director of Donor Relations for the Natural Resources Defense Council (NRDC) where he was brought in to create a cutting-edge donor relations program and support a $1 billion comprehensive campaign. For the decade prior, Jeff built and led the Donor Communications & Stewardship team at the World Wildlife Fund (WWF), supporting multiple campaigns, including a $200 million campaign to save tigers in the wild, a leveraged $43 million campaign to permanently protect half of Bhutan, and a $30 million multi-institution campaign to save the Sumatran rhino. Earlier in his career, Jeff led communications for a capital campaign to build a new nature center and helped increase funding for the Chesapeake Bay.

In addition to his work experience, Jeff has been a frequent presenter on topics related to philanthropy and communications. He spent six years on the board of the Association of Donor Relations Professionals with one term as Secretary/Treasurer. During his tenure, he helped transition the board to a new governance model and led the development of the organization’s first investment strategy.